Build · 01
Call tracking
So every call is tied to the ad, keyword or page that produced it.
Websites, ads, call tracking & AI for small business · Lake Conroe, DFW & beyond
I help small business owners
buy back their time.
I work with owner-operators around Lake Conroe and DFW: water treatment, electrical, charters, boat dealers. If your work books over the phone and you can't say which dollar of marketing produced last month's jobs, this is for you.
8.8xCore engagement metrics, week one — a water-treatment company in Montgomery County
+380%Active users, week one, with zero paid spend
+633%Conversion-grade events, week one, with zero paid spend
10 yrsDealership business manager, the finance office
The question nobody on your payroll can answer
Which of them produced the jobs you booked last month?
You're paying for a website. Ads. Maybe an SEO guy, a CRM, a review tool. Each one sends you a report, and every report says the same thing: we're doing great.
If the honest answer is "I can't tell," that's not a you problem. Every vendor is grading their own homework. The ad platform counts clicks. The SEO report counts rankings. The website counts visits. Nobody counts the only number that pays your bills, and nobody is watching the phone, which is where most of your work actually books.
And after five, the phone just rings. Nobody tells you how many of those calls were jobs. See how I measure it →
Why me
Ten years as the business manager. Same job, new desk.
For ten years I was the business manager: the one person in a dealership whose job is the real number. Digital Ops Management is that job, done for your business.
I spent twenty years inside marine dealerships, the last ten running the finance office. That job is reconciling every deal to the dollar and telling the owner the real number, not the one the sales floor hopes for. Here is the same job pointed at your leads.
| In the finance office | In your business |
|---|---|
| Every deal reconciled to the dollar. | One weekly scorecard: leads by source, booked jobs, cost per booked job. |
| Know which lender funds which deal, and stop sending paper where it won't fund. | Know which channel books which job, and stop paying for the ones that don't. |
| A deal isn't done until it funds, so you chase it the same day. | A call isn't a job until it's answered, so missed calls get recovered. |
A small family business. No account managers, no agency markup. The person you talk to on the scope call is the person who builds it.
My background, start to finish → · The original job, for boat dealers →
Receipts, not slogans
Week 1: zero ad spend, and every core engagement metric multiplied – up to 8.8x.
A water-treatment company in Montgomery County. Week 1 with zero paid spend produced active users +380%, page views +785%, conversion-grade events +633%. Every core engagement metric multiplied, up to 8.8x. Read in GA4, not in a vendor's slide deck.
How I work
How I work →
See the three tiers →
How I work →
How I work →
One change at a time, written down, checked the next morning.
I fix what's broken or dark first, in days, not quarters. Then I manage it weekly: ads, rankings, reviews, content. Every change gets a written theory before I make it and a stop condition before I start. I never stack changes across systems in one sitting, and I check the guardrails the next morning.
Every Friday you get one page you can read in two minutes: what came in, where it came from, what it booked. If a channel isn't earning, you'll see it, and we move the money. Ugly numbers go in the report too. It looked fine, it was quietly broken, I found it by measuring: that's most of the job.
Build · 02
AI where your customers actually are
Voice answering for overflow and after-hours, missed-call text-back, chat only where it earns its keep.
Build · 03
One owner-facing dashboard and a weekly scorecard
Leads by source, booked jobs, review velocity, ad ROI.
Build · 04
Continuous monitoring
Uptime, SSL, security headers, a nightly validator so nothing drifts after launch.
How I work → · The same stack for boat dealers → · Marine F&I, where it started →
Michael Tannehill — Conroe, TX
What you keep
Everything. In your name from day one.
Your AI runs self-hosted: on my hardware in Conroe by default, or on a Mac mini in your office if you want the kill switch in your hand. Either way, every account and your data are in your name, and sensitive data, like financial info and customer records, never touches a public cloud AI provider.
FoundationGrowthDominate
Three named tiers. Ad spend goes to Google. See the three tiers →
Michael TannehillFounder · Digital Ops Management · Conroe, TX
Common questions
Things people actually ask.
What is Digital Ops Management?
It's the accountability layer above a small business's website, ads, CRM and phone system. It tracks every lead from its source to a booked job and gives the owner one unbiased weekly scorecard, plus AI answering and missed-call recovery on the phone, where service businesses actually convert.
How is this different from hiring a marketing agency?
An agency sells you a channel and then grades its own homework. I don't sell the ads or the SEO. I measure whether they're producing booked jobs. Existing vendors that perform get to stay; the scorecard just makes them provable.
Do I have to replace my website or my current vendors?
No. I instrument what's already there. If something is genuinely broken it gets fixed, but the point is one layer on top, not ripping out work that's performing.
Where does my data live?
Your AI runs self-hosted: on my hardware in Conroe by default, or on a Mac mini in your office if you want the kill switch in your hand. Either way, every account and your data are in your name, and no public cloud AI provider holds it.
What does it cost?
Three named tiers, Foundation, Growth and Dominate, scoped after a free 30-minute scope call and a look at your current stack. No setup fees, no contracts, no ad-spend commissions, no revenue share. Most owners start with call tracking and attribution so the scorecard proves itself before anything bigger. Tier prices are on the AI Stack page.
What areas do you serve?
Conroe, Lake Conroe, the Houston metro and DFW in person. The monitoring and AI stack work anywhere.
Ask Lake
Ask Lake.
A chat assistant that answers questions about how I work. It runs on my own hardware. Ask it anything you'd ask on a scope call.
Lake · live · Conroe, TX
How do you know which of my ads actually books jobs?
Every lead gets tied to its source: call tracking on the phone, forms and chat tagged by where they came from. Every Friday you get one page: leads by source, booked jobs, cost per booked job. If a channel isn't earning, you see it. — Lake
What's in the Growth tier?
Three deployed AI tools, self-hosted — typically chat + voice + retrieval. Full knowledge base from your documents. Monthly tuning + quarterly review. 90-day post-launch support. Want to scope yours? Book a Scope Call → — Lake
Same Lake widget that runs on hardware in my office. Self-hosted. No cloud. Live embed via Cloudflare Tunnel from Rider. Try the floating widget bottom-right — same Lake.
Your numbers, not mine. Free 30-minute Scope Call. We'll map what you actually need — and whether you actually need it. If the answer is "not yet," I'll tell you that.