You are good at the work. The phone should ring for it.
Most trade and service businesses I meet are paying for a website, a Google Business Profile, maybe some ads, and nobody can tell them what any of it produces. Calls after five o’clock go to voicemail and stay there. The site belongs to whoever built it last. The ads account has settings nobody has opened in a year.
None of that is a marketing problem. It is a measurement problem. Fix the measuring first, and the spending decisions get easy.
I learned that as a business manager in boat dealership finance offices, where a deal that doesn’t fund isn’t a deal. A lead that doesn’t book isn’t a lead.
Three local businesses. Same starting point.
A water-treatment company in Conroe. Montgomery Water Softening had a published site that search engines barely saw and a stale, misconfigured ads account. In the first week, on site and search work alone, before a single ad ran, active users went from 15 to 72 and page views grew 8.8x. Calls from the tracked phone line have since turned into paid jobs, most of them from brand-new customers. Read the case study →
A demolition and equipment-rental shop in Baytown. Long Boy Rentals paid on a Monday and had a new site live the next day. The old site scored 35 out of 100 in my audit; the rebuilt one scores 98.1. Three services, 25 city pages, Spanish-language pages, and contact forms proven to reach the owner’s inbox. Read the case study →
An electrician in Denver. APB Electric came off Wix and a notebook onto a site Aaron owns outright, with one number on every call-to-action and a price menu built from his own job history. Read the case study →
What I build for a trade business.
A website you own, with a page for each service and each town you work in, written in plain words your customers search for.
Call tracking on one number, so you know which calls came from the site, the Business Profile, and the ads.
Google Ads that are measured, changed one experiment at a time, with 100% of ad spend going to Google.
A Google Business Profile that is complete, posted to, and answering its reviews.
An AI assistant for after hours, trained on your business and running self-hosted, on my hardware or yours, so the question at 9 PM gets an answer.
Your name on everything.
Three named tiers, Foundation, Growth, and Dominate, with the deliverables written on the page. Domains, ad accounts, the Business Profile, content, and code are in your name from day one.
Every change ships with a written theory and a condition for reversing it, and every report shows the numbers that went the wrong way. How I work →